Business Title: Product Marketing Manager

Ministry/Team: Global Digital Strategies VP Team/GodTools Team

Reports To: Melissa Rike

FLSA Status: Exempt-RMO Staff Position 

Prepared by: Melissa Rike

Approved by: 

MISSION: Help fulfill the Great Commission by winning, building, and sending in the power of the Holy Spirit and helping the body of Christ do evangelism and discipleship.

SUMMARY DESCRIPTION OF POSITION

The primary purpose of the Global Digital Strategies VP team and GodTools team is to help radically accelerate the fulfillment of the Great Commission across all audiences using digital approaches, principles, and tools. The Digital Marketing Product Manager contributes to the strategy implementation and coordination of digital marketing for GodTools, establishing and growing audience journeys across all digital channels.  He or she must seek to develop a deep and intuitive understanding of the wants and needs of the customers and market. Their focus is to help the organization get the product into users’ hands and grow its user base by offering value to a wider and more diverse audience.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

As an employee with Cru:

• Actively and intentionally grow in his/her Christian faith

• Maintain a positive witness for Christ

• Express a dependence on the Holy Spirit

• Share what God is teaching him or her

• Consistently attend and participate in team/ministry devotional times.

• Collaborate with the product team members, product manager, and product owner to achieve the product/brand goals.

• Work to align the GodTools brand around one content strategy through processes, guidelines, consultation, and management.

• Collaborate on the publication schedule, roadmap, and strategic direction of GodTools.

• Lead the team as it relates to content creation, marketing, and acquisition.

• Direct and manage the work and contributions of content creators, collaborators, partners, and internal or external marketers.

• Manage the content strategy as the chief decision maker on what content is published or used for marketing purposes.

• Develop positioning and messaging to differentiate GodTools in the global market both digitally and through traditional means.

• Communicate the proposition to the partnership team, partners, stakeholders, and users.

• Strategically leverage internal and external channels to communicate the value, vision, and key updates of GodTools.

• Develop the collateral, documentation, and sales tools that support the acquisition/selling process and the retention/remarketing process.

• Collaborate with internal (Cru) or external marketers and advertisers to achieve GodTools positioning and acquisition goals. 

• Use our marketing efforts and channels to help our team better understand our users and audience’s wants and needs.

OTHER RESPONSIBILITIES

• Participate in user research

• Collect and diffuse feedback from users, partners, and prospective users to the others in the team and advocate for the concerns, needs, and wants of the user.

• Document user feedback, test results, campaign results, acquisition stats, and reviews so that they are accessible and can be used to adjust or inform the roadmap, OKRs, and product vision.

• Leverage user insights, user data, and stories to better inform the team’s focus, direction, and roadmap.

• Perform other work-related duties and special projects as assigned.

SUPERVISORY RESPONSIBILITIES

This role has no supervisory responsibilities at this time. 

KNOWLEDGE AND SKILLS

• Digital marketing best practices 

• Product content strategy

• SEO/SEM 

• Paid digital media 

• Email marketing 

• Targeting and personalization 

• Personas and audience journeys 

• Agile methodology 

• Adobe Marketing Suite

ABILITY TO:

• Communicate effectively both orally and in writing, including cross-culturally as we work in a global context. 

• Develop a deep understanding of users wants and needs

• Establish and maintain cooperative and effective working relations with others.

• Work independently with little direction or supervision ● 

• Analyze situations accurately and determine an effective course of action. ● Plan and organize work.

• Perform tasks with close attention to detail 

• Travel domestically or internationally

EDUCATION and/or EXPERIENCE

• Experience in evangelism and passion for helping others share the Gospel. 

• Experience in running multi-channel digital marketing campaigns 

• At least 2  or more years of Marketing and Content Strategy experience preferred

• Preferred degree in Marketing, Advertising or Communications 

• Preferred experience with Adobe Marketing Suite 

• Typically requires a Bachelor's Degree

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

PHYSICAL DEMANDS/ABILITIES

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to walk and sit. The employee is occasionally required to stand and reach with hands and arms. Specific vision abilities required by this job include close vision. Employee must also have ability to travel by car and plane both nationally and internationally.

CHRISTIAN GROWTH

It is anticipated that all employees of Cru, throughout the course of their employment, will actively seek opportunities for greater understanding, involvement and connection with our ministry by taking part in various activities as specified by their leadership. This includes attending periodic Bible studies and other worship experiences which occur in the workplace during the workweek. Employees are also expected to actively and intentionally grow in their Christian faith and exhibit Christian character as demonstrated by their attitude, appearance and conduct as outlined in the "Standards and Expectations" section of the employee handbook.

FINANCIAL RESPONSIBILITIES

Campus Crusade for Christ RMO Staff are expected to maintain a positive balance in his/her staff account, properly administer financial resources, and communicate consistently with his/her support team.

Melissa Rike

melissa.rike@cru.org