SUMMARY DESCRIPTION OF POSITION:
This role assists the ministry to understand families and ministry constituents. This role will perform research and analyze trends regarding families, the FamilyLife brand, and FamilyLife constituent satisfaction in order to identify opportunities for ministry wide optimization and growth.
FOR THIS POSITION:
Research current and prospective family constituent audiences in order to develop and maintain audience profiles and personas
Research and identify the relationships that matter most in families and the greatest barriers to connection in each relationship
Research and analyze secondary research to determine family trends and provide credible family insights already researched by other organizations
Develop and maintain current and potential audience profiles and personas for strategic planning and CRM integrations
Become a credible “family expert” within the ministry, consulting ministry wide regarding new audience learning and potential audience research solutions
Plan, execute and lead Local Expansion or Core research projects to optimize ministry communications and experiences for every type of home (depending on Position Focus)
Contribute to master library of primary and secondary research reports, analytics and presentations as well as audience profiles/personas
We exist to help families grow together and impact their corner of the world.
Our vision is that every home would be a godly home.
At FamilyLife, we understand there is a gap between the intention we have for our families and what we actually experience in life. Too often, our relationships fall short of what we desire them to be.
But this isn’t what we were made for. Instead, we believe God made us to live in perfect community with Him and each other. We believe God’s word offers insight for us to bridge the gap — to make our intentions match the reality of our relationships. To that end, we create content and experiences to help families pursue what matters most and grow more fulfilling connections with God, each other, and their communities.