SUMMARY DESCRIPTION OF POSITION:
Liaise and build relationships with social media, blogging, and podcast influencers who are also friends of FamilyLife.
FOR THIS POSITION:
Using current lists of influencers and other resources, compile (and continually improve) list of social media influencers, bloggers, and podcasters.
Enthusiastically and professionally initiate, build, and engage in regular influential relationships with social media influencers, podcasters, and bloggers to further increase the reach of FamilyLife to new people and demographic groups.
Promptly distribute FamilyLife (at times exclusive) resources, downloads, marketing copy, and perks to drive marketing and name-acquisition efforts.
Assist in development and implementation of tiered reward system for varying levels of influencer promotion/participation.
Represent FamilyLife well to influencers and in social media with promptness, professionalism, gentility, etc. Occasionally broker conflict with a frustrated or problematic influencer
Monitor, research, and strategically capitalize on trends and opportunities in social media, podcasting, and blogging to provide the most relevant services to influencers.
Assist in concepting responsive, relevant downloads and marketing opportunities.
Communicate with social media director regarding social media cross-promotion, etc.
Creatively suggest to FamilyLife further opportunities with influencers.
Obtain necessary copy, images, downloads, etc. for influencer communications
Project manage responses from influencers and timely distribution of requested resources.
Monitor influencers’ social media and related statistics to evaluate fulfillment/effectiveness of commitments/relationships, as well as for cross-promotion opportunities and mentions on FamilyLife social media.
Actively and intentionally grow in his / her Christian faith.
Maintain a positive witness for Christ.
Share what God is teaching him or her.
Consistently attend and participate in team / ministry devotional times.
We exist to help families grow together and impact their corner of the world.
Our vision is that every home would be a godly home.
At FamilyLife, we understand there is a gap between the intention we have for our families and what we actually experience in life. Too often, our relationships fall short of what we desire them to be.
But this isn’t what we were made for. Instead, we believe God made us to live in perfect community with Him and each other. We believe God’s word offers insight for us to bridge the gap — to make our intentions match the reality of our relationships. To that end, we create content and experiences to help families pursue what matters most and grow more fulfilling connections with God, each other, and their communities.